Bioshock was a blessing and a curse for Bioshock 2

In games on May 10, 2010 at 5:55 pm

Marketers faced 2K explain how Bioshock 2 campaign.

No one can say that Bioshock 2 was a bad game, quite the contrary. The sequel to one of the best games of this generation and the recent history of video games, which got a 10/10 in this house has a Metacritic average of 88 and 9 (outstanding) in our analysis. Likewise, the game has sold three million global units. Matt Gorna, head of marketing for 2K and Tom Bass, marketing manager, spoke in an interview with TheAListDaily on how prepared the marketing campaign of the game.

“One of the things that were both” a blessing and a curse “was the first Bioshock. You have several scores of 100 and you have a large group of people who felt that this was a contained experience, completed. So you have to deal with a group of hardcores who are not convinced of the need for a sequel and here we are, two years later, with Bioshock 2. There were people who never got on board and now the challenge was how to explain that not needed to have played first enjoy the second, “explained Bass.

“There was nothing to prove that our fans were going to buy it, just so that there is no guarantee that those who bought Modern Warfare were to buy Modern Warfare 2. So we did campaigns for the hardcore and those that were not fans, with the knowledge the same message that would not work for everyone, “he added. You can read the full interview, which focuses on the marketing campaign of the game through this link.


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